Challenge: Previous to David’s arrival, Mullen was nationally celebrated as a creative advertising agency. The Public Relations/Social Influence group had been a part of the agency’s offering from the beginning but was virtually unknown in PR and social marketing circles, relying on work brought to them from clients on the advertising side.
Strategy: David was brought on board to work with practice leaders and creative resources in an effort to drive awareness of the Mullen PR/Social Influence group and the award-winning work they were doing for clients such as Olympus Camera, Century 21 Real Estate and The Grain Foods Foundation.
He was also responsible for Mullen’s participation in agency reviews for Samsung Electronics, Novo Nordisk, Sharp Electronics, Abbot Labs, Motorola Mobile, Andersen Corp. and Sony Electronics, to name but a few.
Challenge: Schwartz Communications was the largest PR agency in New England, specializing in high-tech and medical technology. After the dotcom bubble burst, post 9/11, Schwartz was hit particularly hard, but had been slowly recovering after contracting with Corporate Rain Inc. Steve Schwartz wanted to grow and grow fast.
Strategy: David came on board to accelerate the methodology and structure of the business development department, that he had co-created while a vice president at Corporate Rain Inc. He immediately began securing appointments with key decision makers regarding marketing/communications (“Director” – “C” level) at companies both public and private, ranging from $10M – $1B in revenue.